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Times have changed. Customers now go to the internet when searching for a contractor. Having a strong online presence is critical to winning new business in this day and age, so you need to make sure your digital marketing is setup to attract and convert leads. The internet continues to expand, and the customer journey to finding their contractor is expanding as well. But for contractors, most of your customer journeys begin offline… with a problem.
In this guide, we’ll explore how the different customer journeys seek to solve their problem, how the different facets of digital marketing play into your customer journey, and ultimately how to setup your online presence so that your business becomes the solution to their problem. From creating an optimized website to ranking in local Google searches (SEO and PPC), social media, and advanced tactics like content marketing, we’ll guide you on the right path to a digital presence that captures your customers along their journey and turns them into customers.Download Now
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